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</head> It’s called selling the sizzle
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Updated: 07/13/2013 08:03:50AM

It’s called selling the sizzle

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S.L. Frisbie

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Having made my living for a half century or so off the revenue from advertising sales, I have a great interest in, not to mention a great appreciation of, good advertising.

No, I did not say I sold advertising. I often said that I was not the world’s worst salesman, but if I got a little better, I might get there eventually. (You may have to give that one a minute to soak in.)

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